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| North Shore Outlook newspaper features article about Max | ||
| Canvas prints now available! | ||
| Artist joins exclusive, national greeting card line | ||
| Web site gets 60,000 Hits a Year | ||
| Max's Name is Included in Three "Yellow Pages" Ads | ||
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| An article in the April 7, 2011 "North Shore Outllook" newspaper features Tony Max. |
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| Canvas prints now available! | ||
| Tony Max canvas prints are now available for all of his images! The prints are stretched over 0.75-inch-deep, wooden stretcher bars, with black sides. They come ready to hang. The canvas prints can also be ordered unstretched, for easy shipping. The advantages of canvas prints over paper prints is that they look like paintings, and they are specially coated with three coats of eco-friendly varnish, so that they don't need to be framed under glass to be protected against ultraviolet light damage and scuffing. The lack of glass reduces reflections. Also, they come unframed, giving the chic, modern look that many people find so appealing. And the lack of a frame reduces the overall cost to the print buyer. However, people who prefer the more traditional look of a frame have the option of adding a frame if they wish to spend the extra money. The reason that only the Paypal buy buttons for the unstretched canvas prints – and not the Paypal buy buttons for the stretched canvas prints – are displayed on the Web site is because the unstretched canvas prints are lighter and less bulky, so they are easier to ship and less expensive to ship than the stretched canvas prints. The selling of unstretched canvas prints is therefore straightforward. The stretched canvas prints – on the other hand – weigh a few pounds each, and therefore they cost more to ship. And because many of the artist's customers are in Metro Vancouver, some customers prefer to pick up the prints from the artist's studio to avoid shipping costs, or – if they are situated accessibly to the artist's studio, to have the artist deliver the prints with a shipping cost that's less than what Canada Post would charge. Additionally, the processing of stretched canvas print orders is more involved because some customers prefer to custom order the more expensive, deeper stretcher bars to have the prints stretched over. The custom-order deep bars 1.5 inches deep, rather than the artist's standard 0.75 inches deep. The deep bars are heavier because they use more wood, and therefore they are more expensive than the standard 0.75-inch-wide stretcher bars. Note: canvas prints are also known as canvas giclees (pronounced and sometimes also known as "sheclays"). Giclees are the finest form of art prints available on the art market. All Tony Max prints – canvas and paper – are enviro-friendly because they're designed to last for generations. They are not like posters, which are generally printed by offset lithography, are generally cheap, and are often discarded after only a few years of use.. (See the giclee quality assurance page.) Gradually, one-by-one, the artist is updating his catalogues at his dealers, with all of the canvas info listed in the catalogues. And of course the canvas information is shown on the Web site as well. |
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| A feature article on Tony Max and his art has been published in the May/June, 2009 issue of Vancouver View magazine, on page 16. The article has been reprinted here on the Internet. |
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One of the magazine's editors approached the artist to ask to do the feature. |
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| Artist joins exclusive, national art card line | ||
Three of Tony Max's images have been included in the new Pierre Belvedere Canadian Artists Canadian greeting card collection. The Canadian Artists Collection is "an exclusive collection of 88 works of magnificent imagery representing the diversity of Canadian landscapes from our talented Canadian artists," says the Pierre Belvedere Web site. Pierre Belvedere is a Canadian leader in the distribution of fine stationery products, educational games and toys as well as festive ornaments and accessories. It distributes quality brands in carefully selected, classic or trendy collections, ideal to express feelings and enhance lives. Pierre Belvedere products are sold to independent retailers, bookstores and specialized chain stores in Canada. It is also operates a chain of stores under the Essence du Papier banner in Montreal, Toronto and Vancouver. Since 2005, subsidiary Semikolon GmbH, is Pierre Belvedere's main distribution network in Europe. A portion of the sale of each of the cards is being donated to the Canadian Breast Cancer Foundation. See one of Max's cards on the Pierre Belvedere site here. |
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The Tony Max Web site is becoming more and more popular – now getting about 60,000 "hits" – or page views – per year. |
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| Tony Max is proud that his name has been included in three more art galleries' advertisements in major, metropolitan phone books. Max's name is mentioned in the annual, full-color display ad for Park and Tilford Framing and Art, in the Art Galleries section of the 2007-2008 Greater Vancouver Can Pages phone book, which is similar to the Yellow Pages business phone directory. |
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The ad features the names of 11 of the most prominent artists that the gallery features. Other artists listed include Carl Brenders, Bev Doolittle, Trisha Romance and Robert Bateman - some of the globe's preeminent artists. Max is one of only five living, practicing Canadian and British Columbian artists whose names are featured in the ad, one of only two artists from Greater Vancouver listed, and the only artist representing Vancouver's North Shore and North Vancouver. His name is also listed in the Park and Tilford Framing and Art display ad in the 2008-2009 Yellow Pages book in the Art Galleries section. His name is listed – and one of his images was used in full color – by Osterson's Framing and Art, in its display ad in the same directory, in the Picture Framing section. As the ads feature the names of the galleries' most prominent artists, inclusion in this elite coterie of artists attests to Tony Max's expanding stature as one of Canada's distinguished visual artists. |
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